Peanut butter substitute: WOWbutter

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I want to take this time to recommend a truly remarkable product that opened the doors to more creative cuisine and changed my husband’s food experiences forever.  Are you ready for it?  Imagine a drum roll rising to crescendo as the curtains rise to reveal this:

Peanut butter-less peanut butter
peanut butter substitute  crunchy wow butter  crunchy peanut butter replacement  Crunchy wow butter

It’s a substitution for peanut butter designed to be consumed by people who have allergies to peanuts.  That’s why they’ve labeled it as a school-safe product because children with peanut allergies are on the rise.  This is not like any of the other peanut butter substitutes that are available out there, such as SunButter, Almond Butter, or Pea Butter.  The reason why I say this is because this peanut butter substitute has the closest flavor to real peanut butter than any other peanut butter substitute on the market that I’ve tried.  That’s probably why they called it WOWbutter.  (I don’t have a peanut allergy, so I am able to try WOWbutter side-by-side with real peanut butter for comparison).

And just like real peanut butter, WOWbutter comes in both creamy smooth and crunchy versions.

WOW butter creamy and crunchy  smooth peanut butter substitute  crunchy peanut butter substitute

Both are 100% peanut free and gluten free, made with toasted soy and soy oil, sweetened with cane sugar, and processed in Canada.

peanut butter replacement ingredients  peanut butter substitute ingredients

The taste is so similar to real peanut butter that I can almost be fooled on a blind taste test if it was used in baked goods.  The smell of it is also the closest to real peanut butter than any of the peanut butter replacements I’ve tried before.

My husband is allergic to peanuts, and while growing up there were many common foods that he always wanted to try.  First things first, I made him his first peanut butter on bread.  Then he was able to enjoy the simplest peanut butter recipes like peanut butter on toast, PB&J sandwiches, peanut butter banana on toast, and ants on a log.  The natural progression was to try WOWbutter next on baked goods and savory dishes.

It was then that I noticed that there are some differences between WOWbutter and real peanut butter.  Sometimes WOWbutter doesn’t produce the same desired textures or react differently with other ingredients.  I’ve had several failures at baking with WOWbutter, but most of these were as the result of trying to bake it in conjunction with fresh bananas.  If you compare crunchy WOWbutter with crunchy peanut butter, you will see that while both are spreadable, WOWbutter is more liquid and soft at room temperature.

WOW butter versus peant butter

The instructions on the jar say that refrigeration is not required, but I like to store my WOWbutter in the fridge.  You might want to use caution and start small when experimenting with cooking with WOWbutter for the first time.  But through my process of trial and error, I successfully re-produced the following recipes for my husband, where the peanut butter can be replaced with WOWbutter:

Dan dan noodles 担担面

Peanut butter and bacon chocolate chip cookies
Peanut butter and bacon chocolate chip cookies

Peanut-free peanut butter sandwich cookies
Peanut free peanut butter chocolate chip cookies

Peanut butter candy bars
Peanut butter and candy bars

To watch his face grow in excitement as he tries these recipes for the first time in his life, and then to see his reaction to something so novel to him…… it doesn’t get better than that!  Have you seen this product in your local grocery store yet but were hesitant to try it?  If your local grocery store does not have it, you can order WOWbutter here and have it shipped directly to your house. What exciting things have you made with it?


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  2. Peanut butter sandwich cookies
  3. Peanut butter and bacon chocolate chip cookies
10 Responses to Peanut butter substitute: WOWbutter
  1. Sunny
    May 25, 2012 | 1:54 pm

    My 21-year-old son is tasting “peanut butter” for the first time in his life thanks to Wow Butter. Came upon your site while trying to discover if it can be substituted spoon for spoon in recipes. He’ll soon taste his first “peanut butter” cookie.

    • Dr. Grace
      June 15, 2012 | 12:29 am

      Hi Sunny, I can understand your sentiments with your son tasting peanut butter for the first time! I can honestly say that he will be so grateful for you taking the time to prepare it for him. How was his reaction? Did he hesitate to eat it at first? My husband has peanut allergies, and he said he felt awkward/hesitant when he tried his first peanut butter cookies.

  2. Jen
    September 6, 2012 | 3:23 pm

    Hey Grace! Thanks for the tip. Unfortunately we discovered that Aria is allergic to peanuts. To add to this, just a few months after discovering Adam’s 100% pure Peanut Butter, yum. Sadly, we have to keep our home peanut free. We’ll give WowButter a shot, and hopefully it tastes better than Kraft.

    • Dr. Grace
      September 19, 2012 | 8:43 pm

      Hey Jen, I completely understand your predicament! But sometimes people who are allergic to peanuts don’t have to be living in a peanut free environment, as in the case of my husband. In my personal opinion, Wow Butter is the closest to real peanut butter I’ve ever tasted, but I still prefer real peanut butter. Let me know how it goes!

  3. Paula
    October 5, 2012 | 7:29 am

    I love wow butter!! My 18 year old is allergic to peanuts so we just stopped eating peanut butter.. although my son has sampled the wow butter he hates the smell and taste, But at least it give me an alternative and the rest of us feel safe having it in the house. I have been looking for recipies for baking with it as my in laws must have peanut baked goods at all their family events, I was hoping to be the one to provide them this year with my little secret wow butter :)

    • Dr. Grace
      November 12, 2012 | 10:55 pm

      Hi Paula,
      I have to say from experience that sampling the WOW butter is different from cooking with it. That said, I hope your 18 year old may like the WOW butter as a cooking/baking substitute. If not, it could be just that he simply doesn’t like peanut butter even if he could eat it! He is so lucky to have a mum like you who is so thoughtful and looking out for him! :)

  4. Andrea
    December 28, 2012 | 8:34 pm

    Thanks for this post! I have had WOW Butter plain but have never cooked with it, and decided to search to see if others had.

    I’m wondering if it would make good “peanut butter” fudge. This would involve heating the wow butter and I wondered if you have any advice on this. Do you think using a little more wow butter would work? Less? Not work at all? Of course I plan to experimeent, but any insight based on your experience would be a big help.

    • Dr. Grace
      January 2, 2013 | 1:38 am

      I have definitely cooked with WOW butter before. This is what has allowed me to create all the recipes for my guests who have never tried dishes with peanut butter. I’ve many Asian dishes with peanut butter sauces using WOW butter. It works fine for the most part. I found the WOW butter to be more oily when you cook it; it doesn’t mix well with other greasy media such as chicken stock, so you might have to dissolve it in a little water first. I found it mixes well with chocolate, no need to add more or less than the recipe calls for. Have fun with it! :)

  5. Natalie
    January 24, 2013 | 5:06 pm

    Omg this wow butter is great! I became allergic to peanuts years ago and peanut butter was so missed for me! I tried everything and it was ok at best! My mom found wow butter and wow is right! I can make no bake cookies again have pb and j sandwiches I have family and friends who quit eating peanut butter cuz they prefer wow and they have the choice

    • Dr. Grace
      February 3, 2013 | 2:59 am

      I know exactly how you feel; my husband and his sister are allergic to peanuts and for a long time I haven’t been able to find a good substitute to cook with until I came across WOW butter. It’s really great to have these awesome substitutes so everyone can be included on the tasting experience.

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